Introducing the Performance Dashboard

The Performance Platform just got smarter, and so will your game.

The new Shot Scope Performance Analysis Platform will be released by April 1st. Transforming the existing dashboard with interactive charts, new statistics such as Never up, Never in and Red Zone and granular graphs showing exact shot locations all providing users with an immersive golfing experience off course! Dive into your statistics like never before and improve your game with over 100 tour-level statistics all developed by a team of elite golfers with Professional and Tour level experience. On and off course, Shot Scope provides the smartest improvement tool for golf.

Clubs

Compare the distances and usage of an unlimited number of clubs. Find out which clubs are working for you, and which are working against you. Get to know what is in your bag and correlate this to the distances provided on your watch during a round to ensure you always know which club to hit.

TeeShots

Visualize and account for every tee shot, plotted onto an interactive Fairway Accuracy graph. Click through to relive every shot on an aerial map of the course.

Approaches

Get your approach shots on target with our distance indicator graph, showing all shots, a breakdown quadrant view and Red Zone which shows percentage of approaches hit within 15ft.

Short Game

Increased functionality to toggle distance from pin and club to visualize where your short game shots finish. In the Red Zone, understand which clubs actively help you get up and down.

Putting

Compare different putters more easily. Use our ‘Never up, Never in’ feature to establish the percentage of times you are short versus long and your average proximity to hole to make sure lag putts aren’t costing you shots.

The new performance dashboard is available to all users and data from previous rounds will be showcased on the new platform. The performance dashboard is accessible from the Desktop app or you can log in directly from www.shotscope.com. As soon as the update is live, we’ll be in touch so that you can go and see for yourself!

Introducing Distances to Hazards

With Shot Scope’s “Forever Free Firmware” promise there are always new features being released to enhance the product. The eagerly awaited Distances to Hazards is the first of many which will provide users with even more functionality on their wrist.

The distances to hazards update will be released prior to April 1st for all V2 users, and includes distances to and over bunkers/water, new penalty recording functionality and a timer function for lost balls.

Shot Scope V2

In addition to the existing Dynamic Yardages to F/M/B of greens, V2 will now also provide golfers with the to/carry distance of every hazard, in yards or meters depending on preference. This update solidifies V2’s status as the world’s smartest golf watch, providing every golfer with all of the information they need both on and off course to improve. The new and existing distances work hand in hand with Shot Scope’s club insights which show the distance and usage of every club in a golfer’s bag. Combining this information with on-course readings to the green and hazards ensures that users can make confident, educated shots every time and on every course.

Shot Scope V2

Also included in this update is an extension of the penalty facility which will now allow for every situation to be recorded without post-round editing. Letting you move on from a penalty shot as quickly as possible…! We have also incorporated a timer as a bonus feature, allowing you to countdown the 5 minutes when looking for your, or your partner’s, ball.

How do I upgrade?

Distances to Hazards will be available by April 1st. We’ll get in touch when it’s time to update your watch and provide full instructions on how to do so.

For any further information please contact the team on support@shotscope.com.

In the press: Shot Scope V2 now on general sale

JANUARY 2018

Shot Scope Technologies officially closes the pre-sale of V2 after selling out over the Holidays. The company also announces that V2 has been confirmed as Conforming to the Rules of Golf.

The pre-sale of V2 ran from August to November 2017 and gave golfers the opportunity to purchase the product at a reduced rate. Golfers from 32 countries took advantage of this limited-time offer and have since amassed over 8,000 rounds of golf, despite being off-season in most countries.

Shot Scope V2 will be on general sale from the 19th of January 2018 at shotscope.com.

The two-part ruling on the status of V2 looks at each of the device’s three modes individually. Pro mode, which gathers data in the background without showing real-time information, has been ruled as Conforming to the Rules of Golf. Performance data is not available until post-round and therefore V2 can be used in this setting to collect data without being contrary to Rule 14-3. GPS and GPS+Track modes are permissible where the Local Rule has been adopted allowing the use of distance measuring devices.

Updates to the system will further enhance the user experience with a relaunch of the current Performance Dashboard in a release scheduled for April 1st. Optimized for interactive data-driven learning, the new Performance Dashboard focuses on Clubs, Tee Shots, Approaches, Short Game and Putting to provide over 100 Tour-level statistics to facilitate long-term improvement.

In addition, the capabilities of the watch itself, which currently offers distances to the front/middle/back of the green, will be improved with the addition of distances to hazards in March.

Shot Scope will debut the latest product updates at the PGA Merchandise Show in Orlando, Florida. The PGA Merchandise show features over 1,100 interactive exhibits and draws in over 40,000 industry leaders from 74 countries. Shot Scope will be exhibiting alongside premier Scottish golf companies on stand 3373, representing the Future of Golf straight from the Home of Golf.

In the press: Shot Scope secures £1.6 million funding

DECEMBER 2017

Edinburgh-based Shot Scope Technologies has raised £1.6m, bringing its total raised to date to £4.5m.

The firm, which creates a performance-tracking watch for golfers, received funds from high-net-worth individuals, Scottish Investment Bank, Equity Gap and Old College Capital – the investment fund of University of Edinburgh.

Founder and CEO David Hunter said: “This investment enables us to scale up manufacturing, scale up marketing and scale up sales.”

This funding round is the company’s third, following a £1.6m round in 2016 and a £400,000 fundraise in 2015.

In the press: Shot Scope V2 launch

AUGUST 2017

Shot Scope Technologies launches its second-generation golf wearable, Shot Scope V2. Combining front/middle/back GPS with Shot Scope’s industry-leading Performance Tracking. V2 fills a significant gap in the market. V2 is now available to pre-order at the introductory price of $210.
Golfers have long sought a device that combined GPS yardages and fully automatic performance tracking; Shot Scope’s in-house engineers have developed a product that meets the needs of the modern golfer while retaining the company’s trademark automatic club recognition technology and detailed performance statistics.
V2 has three modes to suit the golfer’s playing requirements, GPS, PRO and GPS+TRACK, each mode has been designed for ultimate flexibility. In both GPS and GPS+TRACK modes, the LCD screen displays distances to the front, middle and back of the green from the golfer’s real-time position using SMART GPS. Distances to hazards will be released in a software update later in the year.
Performance Tracking is activated in both PRO and GPS+TRACK modes. The watch works in the background to collect over 100 Tour-level statistics, broken down into five areas: clubs, tee shots, approaches, short game and putting. Performance statistics of this calibre have previously only been available to Tour players. No manual input or phone-use is required.
V2 uses Shot Scope’s proprietary course mapping data which is compiled and quality checked by a team of elite golfers.
Following the success of V1 – a sell-out pre-sale campaign, attracting over 2,000 users in six months, being shipped to over 35 countries including 22 states in the USA and being used on the European and Ladies European Tours – V2’s launch has been highly anticipated and combines the established GPS market with the fast-growing performance tracking market.

QUOTES
“Scottish Golf is delighted to see a successful technology product being developed in the Home of Golf and Shot Scope is proving popular with golf club members across the country. It is important that Scotland continues to be seen as innovators within golf, both on and off the course, and we look
forward to working closely with Shot Scope to support their international ambitions and further grow the golf industry in Scotland.”

– Ross Duncan, Scottish Golf.
“Shot Scope is a great example of the type of fast growing, technically innovative and highly entrepreneurial company that Scottish Enterprise is looking to support. We have been impressed by the sheer drive and determination of the team at Shot Scope and their ability to overcome all of the challenges that are put in their way. There is no doubt that a fantastic opportunity exists at Shot Scope to develop a company with genuine global potential and the launch of this unique golf wearable will revolutionise the golf market. We are proud to have a played a small part in the success achieved by the company to date and will continue to support their ongoing growth and development.”

– Adrian Gillespie, Scottish Enterprise
“Having emerging golf technology positioned within Scotland is great for not only our home players but the constantly growing tourism industry. The allure of Scotland as The Home of Golf has never been stronger and we in Scottish Enterprise are delighted to see and support a local company who
are spearheading the modernisation of the game while respecting its heritage.”

– Gordon Todd, Chair of the Scottish Golf Tourism Development Group

My Bag: Explained

The My Bag feature launched in Spring 2017 and has allowed us to completely transform the way we all track, rate and compare our clubs. My Bag makes Shot Scope’s automatic club and shot recognition simpler and more flexible.

What is it?

Shot Scope is made up of a team of golfers just like you. We are constantly seeking perfection and, in many cases, blaming our clubs for our bad performance… My Bag is a feature on the Shot Scope dashboard which puts a stop to that and allows users to see whether that new putter or driver is actually making a difference or not!

How does it work?

Each Shot Scope system comes with 20 tags, one for the putter and 19 which can be used to track any club.  These 19 tags are completely interchangeable between rounds and allow the golfer to change the clubs they are tracking seamlessly.

The golfer can have as many clubs in “My Bag” as they wish (just think of it as your garage) and can then assign these clubs to any tag (apart from the P tag) to gather stats.

So, whether you have a demo club on loan from your Pro that you want to compare to your current club; are using a rental set of clubs whilst away on holiday and still want to track your game; or, like us, just have a huge selection in the garage that you want to understand better (try that old putter again for the tenth time), this feature makes the tracking of all of your clubs possible.

P for putter

The putter tag is the only unique tag out of the 20 in each set. Due to the softer contact with the ball that is required when putting, the technology within this tag differs from the rest so as to recognise the different swing and ball impact. The only tag that will work in a putter is a “P” tag. If you have multiple putters then you can either email support@shotscope.com to request an additional tag or simply switch the tag between them as they are used. Always remember to assign the putter tag to the correct putter for that day. Clubs which are not tagged will not collect data.

So, if you’re ready to get to know your clubs and compare them like never before, My Bag is the feature for you. Available now and on Shot Scope V2.

Shot Scope V2 – what’s in a mode?

V2 offers three different modes which allow the golfer to choose the features that they need based on which type of golf they are playing.  The modes are interchangeable and allow you to get the most use out of your V2 by offering flexibility between events.

Before you start your round, select which mode you would like to use your watch in, choose between; GPS, PRO or GPS+Track.

GPS mode provides distances information on the watch screen but does not track performance. This mode is ideally suited to rounds when you may not be completing every hole in a round, for example when taking part in Match Play or Texas Scramble events.

PRO mode has been developed with the Rules of Golf in mind and tracks your performance without giving on-course information. So, if you are competing in top amateur or pro events where DMDs are not allowed, your V2 will not breach these rules.

GPS+Track combines both GPS and PRO modes to give comprehensive insights into your game, both on and off the course. This mode provides GPS distances and activates auto-performance tracking so that you can review your round and learn about your game.

Making sure your V2 is in the relevant mode before playing is important to ensuring you get the most out of your watch. So, whatever kind of round you’re going out for, your V2 can always stay on your wrist and help you improve your game.

To pre-order Shot Scope V2 for a limited time introductory price and free worldwide shipping go to https://shotscope.com/pre-order/ and pay a £50/$60 deposit today!

Explained: Shots to Finish

We are often asked if we offer a “Strokes Gained” system and then how our own version, “Shot to Finish”, is beneficial to golfers. Here’s a quick overview which will answer your questions so you can better understand the stats on your dashboard.

Shots to Finish is a system created for handicap golfers to be able to evaluate the effect of lie, distance and club on scoring. It breaks down performance to one number which is the number of shots that that shot cost or saved the golfer. It makes analyzing the golfer’s game very easy and areas of improvement can be quickly identified.

For example, a player may take on average 3.2 shots to finish the hole when their approach to the green is from the fairway with a 7 iron, however, the same player might average 3.7 shots to finish the hole with a 7 iron from out of the rough and 4.3 from fairway bunkers. It can then be ascertained that hitting into fairway bunkers costs the golfer at least 0.6 shots each time.

If you have any further questions please get in touch with us as support@shotscope.com.

Why you should support Jordan Speith at Royal Birkdale

“You may have heard Zach say in his press conference about Jordan: ‘He is a phenomenal golfer, but he is a much better person.’ Here is a story that not a lot of people outside eastern Iowa know, and it tells you a lot about both men.

Zach conducts a charity golf event every summer on the Monday before the John Deere tournament in the Quad Cities. He holds the event at Elmcrest Country Club in Cedar Rapids, where he learned to play golf and where his parents are still members. Zach brings about a dozen golf professionals with him and invites a bunch of former athletes and coaches (e.g., Chuck Long, Dallas Clark, Kurt Warner) well-known to Iowans. Anyone can donate money to participate in a draft to pick the pro or celebrity with whom you then play. There also are silent and live auctions (Zach auctions a round of golf with him at Augusta; this goes for tens of thousands) on Sunday night during a banquet. At the end of the entire event, Zach writes a check to match all of the money generated by the auctions and the draft. Zach’s foundation distributes the money to public and private elementary and middle schools in the Cedar Rapids metro area. He also donated a lot of money to various charitable entities that were involved in relief and recovery efforts that are still occurring since the 2008 flood.

So when Zach says in his press conference that golf creates opportunities, he is not talking about opportunities for him to make money; he’s talking about opportunities to give money. He has been beyond generous and has never forgotten where he is from and where he received his start.

But the real story here is about Jordan Spieth. Zach invited Jordan to attend his 2014 event, and Jordan accepted. This was the year after Jordan beat Zach in a play-off to win the Deere, which was Jordan’s first win on the Tour. Jordan was a hot golfer (finished second in the Masters) and rising star in 2014, but he was not yet incandescent. Jordan attended Zach’s event, enjoyed himself, and told Zach that he wanted to return in 2015.

Turn the page to 2015: Jordan wins the Masters and wins the US Open. Jordan is one of the biggest stories in sports, and the conversation in the national media is whether Jordan should skip out of his commitment to play in the Deere (during the week immediately before The Open) so that he can leave early for Scotland and get acclimated. He has never seen the Old Course, let alone played it. Jordan announces that he is keeping his commitment to play in the Deere. Some people applaud him for that, and some question the wisdom of his decision.

What does not get mentioned in the national media is that Jordan also keeps his commitment to Zach. So, on Monday, July 6, two-consecutive-majors-winner Jordan Spieth is walking around Elmcrest Country Club in shorts and playing golf with four friends of mine who donated an obscene amount of money to get first position in the draft. Maybe it’s just me, but the notion that a 21-year-old young man from Texas who is trying to win the third of three majors in a row has kept his commitment to play in a charity golf tournament just 9 days before the next major starts on another continent, when that charity event benefits absolutely no one that he knows, is pretty remarkable.”

Paul Wenke
President
Sterling Development Group, LTD

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